Eleven for Publishers

Eleven for Publishers2017-12-13T03:22:46+00:00

[vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_empty_space][ultimate_spacer height=”10″][vc_custom_heading source=”post_title” font_container=”tag:h1|font_size:50|text_align:center” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” el_class=”accent-border-color color-title”][vc_column_text css=”.vc_custom_1512380711357{padding-top: 15px !important;}”]

An all-in-one inventory management solution for Digital Publishers and Vendors. It’s the only platform built to bring Commercial TV budgets to branded entertainment.

[/vc_column_text][vc_empty_space][ultimate_spacer height=”10″][vc_btn title=”GET STARTED” style=”outline” color=”default” size=”lg” align=”center” link=”url:https%3A%2F%2Fapp.elevenapp.io%2F|||” css=”.vc_custom_1512331257368{padding-bottom: 50px !important;}”][vc_empty_space][ultimate_spacer height=”10″][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1490366132939{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column][vc_separator][vc_empty_space][/vc_column][/vc_row][vc_row bg_type=”bg_color” bg_override=”ex-full” css=”.vc_custom_1512211154970{padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_column width=”1/3″][ultimate_spacer height=”10″][vc_icon type=”material” icon_material=”vc-material vc-material-track_changes” color=”grey” background_style=”rounded-outline” size=”lg” align=”center” css_animation=”appear”][ultimate_spacer height=”10″][ultimate_spacer height=”10″][vc_custom_heading text=”An automated, End-to-End Solution ” font_container=”tag:h2|font_size:22|text_align:center” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” el_class=”accent-border-color color-title”][vc_column_text]

For Publishers, Eleven is a media sales and inventory management solution for branded entertainment.

We offer both Self Serve and Automated approaches to fit your needs research, plan, buy, execute, and assess branded entertainment of all types at scale.

[/vc_column_text][vc_empty_space][/vc_column][vc_column width=”1/3″][ultimate_spacer height=”10″][vc_icon type=”linecons” icon_linecons=”vc_li vc_li-stack” color=”grey” background_style=”rounded-outline” size=”lg” align=”center” css_animation=”appear”][ultimate_spacer height=”10″][ultimate_spacer height=”10″][vc_custom_heading text=”That packages and pitches your channels to brands” font_container=”tag:h2|font_size:22|text_align:center” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_column_text]

Eleven utilizes TV’s media math and measurement to compare your channels to the channels they run ads on TV.

We gather tons of audiene data from your channels, and use that data to put together bulletproof pitches for your channel.

[/vc_column_text][vc_empty_space][/vc_column][vc_column width=”1/3″][ultimate_spacer height=”10″][vc_icon type=”linecons” icon_linecons=”vc_li vc_li-display” color=”grey” background_style=”rounded-outline” size=”lg” align=”center” css_animation=”appear”][ultimate_spacer height=”10″][ultimate_spacer height=”10″][vc_custom_heading text=”To turn TV commercial budgets into Your budgets” font_container=”tag:h2|font_size:22|text_align:center” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_column_text]

Our approach encourages advertisers to view your channels as they would any other media channel.

Once we make that clear with data, brands will begin diverting their traditional media budget to branded entertainment, which means more deals, and bigger budgets

[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][ultimate_spacer height=”10″][vc_btn title=”PARTNER DECK” style=”gradient” size=”lg” align=”center” button_block=”true” link=”url:http%3A%2F%2Finfo.elevenapp.io%2Fefp-full-deck-|||”][vc_empty_space][/vc_column][vc_column width=”1/2″][ultimate_spacer height=”10″][vc_btn title=”SIGN UP NOW” style=”gradient” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Fapp.elevenapp.io%2F|||”][vc_empty_space][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” parallax_content=”parallax_content_value” fadeout_row=”fadeout_row_value” enable_overlay=”enable_overlay_value” seperator_enable=”seperator_enable_value” css=”.vc_custom_1512217339942{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #232943 !important;}”][vc_column width=”1/2″][vc_empty_space][vc_empty_space][ultimate_spacer height=”10″][vc_custom_heading text=”Built for Everyone” font_container=”tag:h3|font_size:40|text_align:left|color:%23ffffff” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1512211978345{margin-top: -20px !important;}”][ultimate_spacer height=”10″][vc_empty_space][vc_hoverbox image=”54441″ primary_title=”INFLUENCERS” hover_title=”INFLUENCERS” hover_background_color=”blue” hover_btn_title=”LEARN MORE” hover_btn_style=”gradient” css_animation=”fadeIn” hover_add_button=”true”]Eleven’s packed with all sorts of tools for Influencers of all sizes and verticals to create bulletproof pitches for branded entertainment.[/vc_hoverbox][ultimate_spacer height=”10″][vc_hoverbox image=”54442″ primary_title=”MEDIA + ENTERTAINMENT PUBLISHERS” hover_title=”MEDIA + ENTERTAINMENT PUBLISHERS” hover_background_color=”blue” hover_btn_title=”LEARN MORE” hover_btn_style=”gradient” css_animation=”fadeIn” hover_add_button=”true”]Traditional Media and Entertainment publishers across all platforms utilize Eleven analyze and upsell branded entertainment inventory.[/vc_hoverbox][ultimate_spacer height=”10″][vc_hoverbox image=”54443″ primary_title=”VENDORS” hover_title=”VENDORS” hover_background_color=”blue” hover_btn_title=”LEARN MORE” hover_btn_style=”gradient” css_animation=”fadeIn” hover_add_button=”true”]MCN’s, Talent Agencies, and Managers all utilize Eleven to Package and Pitch brands, Respond RFP’s, and scale dealflow to their clients.[/vc_hoverbox][vc_empty_space][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1512218422809{background-color: #232943 !important;}”][vc_empty_space][ultimate_icons align=”uavc-icons-center”][single_icon icon=”icomoon-elegent-line-icons-32×32-mobile” icon_size=”60″ icon_margin=”5″ icon_animation=”fadeIn”][/ultimate_icons][vc_separator][vc_empty_space][vc_empty_space][ultimate_spacer height=”10″][vc_custom_heading text=”Supply Side Platform” font_container=”tag:h3|font_size:40|text_align:left|color:%23ffffff” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1512218177838{margin-top: -20px !important;}”][ultimate_spacer height=”10″][vc_empty_space][vc_empty_space][vc_tour interval=”0″][vc_tab title=”Built for Teams ” tab_id=”d7dac459-f70b-10a8a-da08b4b1-5165″][vc_icon type=”material” icon_material=”vc-material vc-material-settings_input_antenna”][vc_column_text]Eleven has a role for everyone in the branded content supply chain. No matter if you’re a talent manager, agent, sales rep, media producer, etc.

There’s a role for you on Eleven. [/vc_column_text][/vc_tab][vc_tab title=”Unlock your Inventory” tab_id=”12af9fdd-444f-90a8a-da08b4b1-5165″][vc_icon type=”linecons” icon_linecons=”vc_li vc_li-lock”][vc_column_text]Eleven For Publishers enables content creators to capture traditional media budgets by positioning them as TV channels within the traditional ad-tech stack.

Unlock inventory on platforms like Twitch, Facebook, Snapchat, Youtube and Instagram Stories as well. 

The sky is the limit.[/vc_column_text][/vc_tab][vc_tab tab_id=”a971e242-29ef-20a8a-da08b4b1-5165″ title=”Inventory + Yield Management”][vc_icon type=”linecons” icon_linecons=”vc_li vc_li-banknote”][vc_column_text]

EFP’s direct sales and inventory management products maximize productivity of Talent agents, MCN’s, and Content Creators themselves.

It’s designed to help vendors achieve 100% fill on inventory, by providing a “Command Center” for Suppliers to manage all incoming deal flow, so they can focus on being creative.

[/vc_column_text][/vc_tab][vc_tab tab_id=”ff0f6760-4c47-30a8a-da08b4b1-5165″ title=”Access Programmatic Demand “][vc_icon type=”linecons” icon_linecons=”vc_li vc_li-display”][vc_column_text]The Eleven Supply Side Platform Allows Channel owners to manage the sale and fulfillment of their Channel “Inventory” for bidding to many advertisers on various ad exchanges, ad networks and demand-side platforms, as well as Influencer Marketplaces.[/vc_column_text][/vc_tab][vc_tab tab_id=”2d4787f5-8f0d-40a8a-da08b4b1-5165″ title=”Earn More $$$ for content”][vc_icon type=”material” icon_material=”vc-material vc-material-trending_up”][vc_column_text]Eleven SSP eliminates the traditional back-and-forth negotiations between and media buying teams and content creators by standardizing costs. Standardized CPM’s allow the entire industry to scale, and creators get paid more than ever.

Eleven’s starting CPM is $30.00, and the creators earn $9.00 per 1000 views their content gets, more than most are making from Youtube, or even direct deals from marketplaces.[/vc_column_text][/vc_tab][vc_tab tab_id=”0ca39257-bb7d-50a8a-da08b4b1-5165″ title=”Inbound and Outbound Dealflow”][vc_icon type=”linecons” icon_linecons=”vc_li vc_li-like”][vc_column_text]Eleven allows vendors to respond to Brand RFP’s as they roll into the platform, as well as pitch media plans to brands when contacted directly, and even pitch new clients outside of the platform.[/vc_column_text][/vc_tab][/vc_tour][ultimate_spacer height=”10″][vc_empty_space][vc_empty_space][vc_btn title=”Learn More” style=”outline” color=”default” size=”lg” align=”center” button_block=”true”][vc_empty_space][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_empty_space][ultimate_spacer height=”10″][vc_custom_heading text=”Eleven for Publishers” font_container=”tag:h2|font_size:40|text_align:center” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_empty_space][ultimate_spacer height=”10″][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_accordion][vc_accordion_tab title=”Audience Research and Measurement”][vc_row_inner][vc_column_inner width=”1/2″][dt_fancy_image image_id=”54445″ width=”600″][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]WE HELP PUBLISHERS SELL THEIR CHANNELS JUST LIKE TV CHANNELS. FIRST STEP: UNDERSTANDING YOUR AUDIENCE.

 

1. DISCOVER AUDIENCES

Profile the audiences of your channels, using up to 20,000 data points, so you can close any advertiser pitch based on your ability to reach their targets. (or have your Manager / Talent agent do it for you)

2. NAIL THE PITCH

Publishers can utilize the audience data collected on their channels to position their channels as the best choice to meet any brand RFP within the system. Show them how many people you can reach in the real world that match their targets, and everything they need to know about your channel.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_accordion_tab][vc_accordion_tab title=”Channel Packaging”][vc_row_inner][vc_column_inner width=”1/2″][dt_fancy_image image_id=”54447″ onclick=”lightbox”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

GIVE US ALL THE INFO ABOUT YOUR CHANNELS, AND WE’LL TAKE THINGS FROM THERE.

1. SHOWCASE YOUR CHANNEL

We help publishers show media buyers exactly what they need to hear/see to close a sale. Advertisers can see your past brand integrations, press kits, sizzle reels, and more about you and your channel right from your profile.

2. TV LIKE MEASUREMENT + STATS

Media Buyers don’t care about how many followers you have. They’ve got an entirely different way of evaluating media. Utilize standard media math such as gross rating points, reach, share, and frequency, so that media planners and buyers can forecast what to expect when buying inventory from you.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_accordion_tab][vc_accordion_tab title=”Channel Programming”][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]1. SETUP YOUR PROGRAMMING SCHEDULE

Let us know what days of the week you post. This will allow brands to bid to be integrated into your content schedule.

2. MANAGE YOUR SCHEDULES

Publishers use this programming calendar to keep up with upcoming campaigns, and to package and pitch new show ideas, and tell advertisers the perfect time to buy a spot on their channels.

3. BUILD LONG-TERM RELATIONSHIPS

Planning your inventory allows brands to book dates on your channel months in advance, so you can work with brands you love for extended campaigns. No more one-offs![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][dt_fancy_image image_id=”54448″ onclick=”lightbox” width=”600″][/vc_column_inner][/vc_row_inner][/vc_accordion_tab][vc_accordion_tab title=”Media Sales”][vc_row_inner][vc_column_inner width=”1/2″][dt_fancy_image image_id=”54449″ width=”600″][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]PACKAGE AND PITCH CHANNELS TO BE CONSIDERED FOR OPEN RFP’S AND PRIVATE CAMPAIGNS.

 

1. ALL OF YOUR OFFERS, FROM EVERYWHERE

Eleven makes it super simple for publishers to stay on top of their campaigns requests.

2. NO NEGOTIATIONS, NO STRESS

Selling Inventory on Eleven is as simple as reviewing a campaign offer and choosing to accept or deny. This eliminates the back and forth between legal depts, marketing teams, and your vendors, completely,

3. PACKAGE AND PITCH YOUR ROSTER (VENDORS)

Vendors can respond to RFP’s and campaign invites on behalf of their clients, and package them into stacks to fulfill an RFP. Utilize standard media math such as gross rating points, reach, share, and frequency, and our audience tools to pick the right channels from your roster.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_accordion_tab][vc_accordion_tab title=” Tracking and Analytics”][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]SHOW BRANDS HOW YOUR CAMPAIGN IS PERFORMING IN REAL-TIME, AND PROVE IT’S EFFECTIVENESS WITH PERFORMANCE METRICS AN AD EFFECTIVENESS STUDIES.

 

1. TRACKING AND ANALYTICS

Eleven provides real-time campaign tracking and analytics for your campaigns, and even offers ad effectiveness studies to measure the impact of your campaigns.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][dt_fancy_image image_id=”54476″ onclick=”lightbox” width=”600″][/vc_column_inner][/vc_row_inner][/vc_accordion_tab][/vc_accordion][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_empty_space][vc_btn title=”SIGN UP FOR FREE” style=”outline” color=”default” size=”lg” align=”center” link=”url:https%3A%2F%2Fapp.elevenapp.io%2F|||”][vc_empty_space][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row]