Eleven for Publishers

An all-in-one inventory management solution for Digital Publishers and Vendors. It’s the only platform built to bring Commercial TV budgets to branded entertainment.

An automated, End-to-End Solution

For Publishers, Eleven is a media sales and inventory management solution for branded entertainment.

We offer both Self Serve and Automated approaches to fit your needs research, plan, buy, execute, and assess branded entertainment of all types at scale.

That packages and pitches your channels to brands

Eleven utilizes TV’s media math and measurement to compare your channels to the channels they run ads on TV.

We gather tons of audiene data from your channels, and use that data to put together bulletproof pitches for your channel.

To turn TV commercial budgets into Your budgets

Our approach encourages advertisers to view your channels as they would any other media channel.

Once we make that clear with data, brands will begin diverting their traditional media budget to branded entertainment, which means more deals, and bigger budgets

Built for Everyone

INFLUENCERS

INFLUENCERS

Eleven’s packed with all sorts of tools for Influencers of all sizes and verticals to create bulletproof pitches for branded entertainment.

MEDIA + ENTERTAINMENT PUBLISHERS

MEDIA + ENTERTAINMENT PUBLISHERS

Traditional Media and Entertainment publishers across all platforms utilize Eleven analyze and upsell branded entertainment inventory.

VENDORS

VENDORS

MCN’s, Talent Agencies, and Managers all utilize Eleven to Package and Pitch brands, Respond RFP’s, and scale dealflow to their clients.

Supply Side Platform

Eleven has a role for everyone in the branded content supply chain. No matter if you’re a talent manager, agent, sales rep, media producer, etc.

There’s a role for you on Eleven. 

Eleven For Publishers enables content creators to capture traditional media budgets by positioning them as TV channels within the traditional ad-tech stack.

Unlock inventory on platforms like Twitch, Facebook, Snapchat, Youtube and Instagram Stories as well. 

The sky is the limit.

EFP’s direct sales and inventory management products maximize productivity of Talent agents, MCN’s, and Content Creators themselves.

It’s designed to help vendors achieve 100% fill on inventory, by providing a “Command Center” for Suppliers to manage all incoming deal flow, so they can focus on being creative.

The Eleven Supply Side Platform Allows Channel owners to manage the sale and fulfillment of their Channel “Inventory” for bidding to many advertisers on various ad exchanges, ad networks and demand-side platforms, as well as Influencer Marketplaces.

Eleven SSP eliminates the traditional back-and-forth negotiations between and media buying teams and content creators by standardizing costs. Standardized CPM’s allow the entire industry to scale, and creators get paid more than ever.

Eleven’s starting CPM is $30.00, and the creators earn $9.00 per 1000 views their content gets, more than most are making from Youtube, or even direct deals from marketplaces.

Eleven allows vendors to respond to Brand RFP’s as they roll into the platform, as well as pitch media plans to brands when contacted directly, and even pitch new clients outside of the platform.

Eleven for Publishers

Audience Research and Measurement

WE HELP PUBLISHERS SELL THEIR CHANNELS JUST LIKE TV CHANNELS. FIRST STEP: UNDERSTANDING YOUR AUDIENCE.

 

1. DISCOVER AUDIENCES

Profile the audiences of your channels, using up to 20,000 data points, so you can close any advertiser pitch based on your ability to reach their targets. (or have your Manager / Talent agent do it for you)

2. NAIL THE PITCH

Publishers can utilize the audience data collected on their channels to position their channels as the best choice to meet any brand RFP within the system. Show them how many people you can reach in the real world that match their targets, and everything they need to know about your channel.

Channel Packaging

GIVE US ALL THE INFO ABOUT YOUR CHANNELS, AND WE’LL TAKE THINGS FROM THERE.

1. SHOWCASE YOUR CHANNEL

We help publishers show media buyers exactly what they need to hear/see to close a sale. Advertisers can see your past brand integrations, press kits, sizzle reels, and more about you and your channel right from your profile.

2. TV LIKE MEASUREMENT + STATS

Media Buyers don’t care about how many followers you have. They’ve got an entirely different way of evaluating media. Utilize standard media math such as gross rating points, reach, share, and frequency, so that media planners and buyers can forecast what to expect when buying inventory from you.

Channel Programming

1. SETUP YOUR PROGRAMMING SCHEDULE

Let us know what days of the week you post. This will allow brands to bid to be integrated into your content schedule.

2. MANAGE YOUR SCHEDULES

Publishers use this programming calendar to keep up with upcoming campaigns, and to package and pitch new show ideas, and tell advertisers the perfect time to buy a spot on their channels.

3. BUILD LONG-TERM RELATIONSHIPS

Planning your inventory allows brands to book dates on your channel months in advance, so you can work with brands you love for extended campaigns. No more one-offs!

Media Sales

PACKAGE AND PITCH CHANNELS TO BE CONSIDERED FOR OPEN RFP’S AND PRIVATE CAMPAIGNS.

 

1. ALL OF YOUR OFFERS, FROM EVERYWHERE

Eleven makes it super simple for publishers to stay on top of their campaigns requests.

2. NO NEGOTIATIONS, NO STRESS

Selling Inventory on Eleven is as simple as reviewing a campaign offer and choosing to accept or deny. This eliminates the back and forth between legal depts, marketing teams, and your vendors, completely,

3. PACKAGE AND PITCH YOUR ROSTER (VENDORS)

Vendors can respond to RFP’s and campaign invites on behalf of their clients, and package them into stacks to fulfill an RFP. Utilize standard media math such as gross rating points, reach, share, and frequency, and our audience tools to pick the right channels from your roster.

Tracking and Analytics

SHOW BRANDS HOW YOUR CAMPAIGN IS PERFORMING IN REAL-TIME, AND PROVE IT’S EFFECTIVENESS WITH PERFORMANCE METRICS AN AD EFFECTIVENESS STUDIES.

 

1. TRACKING AND ANALYTICS

Eleven provides real-time campaign tracking and analytics for your campaigns, and even offers ad effectiveness studies to measure the impact of your campaigns.