H&M is planning a new release in connection with the 2018 Winter Olympics. H&M wants to increase consumer consideration among women connected to their other marketing activities in various channels during this tentpole event.
Because H&M is investing heavily in its release for the 2018 Winter Olympics, H&M is using Eleven to reinforce their brand message within the target audience with branded entertainment.
Goals: Increase consumer consideration
- Women ages 18-34
- Follow the Winter Olympics