Piggybacking off tentpole events with branded entertainment (ft. H&M)

H&M is planning a new release in connection with the 2018 Winter Olympics. H&M wants to increase consumer consideration among women connected to their other marketing activities in various channels during this tentpole event.

Because H&M is investing heavily in its release for the 2018 Winter Olympics, H&M is using Eleven to reinforce their brand message within the target audience with branded entertainment.

Brand: H&M
Goals: Increase consumer consideration
Target Audience:

  • Women ages 18-34
  • Follow the Winter Olympics