Retargeting Online Fitness Lovers via Branded Entertainment (ft. Lulu Lemon)

Lululemon wants to increase consumer consideration among women who exercise regularly, who have an interest in fashion & style and searched for a product in the last 90 days for a product or service they wanted to buy. These women are ages 13-54.

Eleven helps Lululemon make the best decision behind their branded entertainment investment through analyzing each channel under consideration with our branded entertainment attribution system.

Lululemon wants to become the #1 choice for women at every stage who desire to be fashionable while living an active lifestyle. Lululemon knows that by positioning their brand favorable in front of women ages 13-54 who search online for products and services they want to buy they can exponentially increase their direct to consumer e-commerce sales. Eleven helps Lululemon make the best decision behind their branded entertainment investment through analyzing each channel under consideration with our branded entertainment attribution system.

Brand: Lululemon
Goals: Increase consumer consideration
Target Audience:

  • Women
  • Ages 13-54
  • Exercise Regularly
  • Loves Fashion
  • Searched online for product or service they wanted to buy in the last 90 days
2018-09-21T14:50:57+00:00