Adidas wants to build on lead they created by outselling Nike’s Jordan brand in 2017. Adidas knows that women who exercise regularly and love fashion are key demo who if they can get them to become brand loyal to Adidas will help Adidas cut down Nike’s dominance in athletic apparel. Eleven helps Adidas make the best decision behind their branded entertainment investment through analyzing each channel under consideration with our branded entertainment attribution system.
Goals: Increase consumer consideration
- Ages 13-54
- Exercise Regularly
- Loves Fashion
- Searched online for product or service they wanted to buy in the last 90 days