MAC is planning a new release during Gay Pride Week. MAC wants to increase awareness within the LGBTQ Community of the Patrick Starr focused Makeup Line.
They have invested in having Patrick Starr lead a branded entertainment campaign specifically targeted to people who people who identify as either gay, lesbian, or bi-sexual, and have bought makeup in the last 90 days. These people are ages 18-54. Eleven helps MAC optimize their media spend to target specific demo with branded entertainment.
Goals: Increase brand awareness
- ages 18-54
- Bought Makeup In The Last 90 Days