Finding niche audiences and communities with branded entertainment. (ft. Mac Cosmetics)

MAC is planning a new release during Gay Pride Week. MAC wants to increase awareness within the LGBTQ Community of the Patrick Starr focused Makeup Line.

They have invested in having Patrick Starr lead a branded entertainment campaign specifically targeted to people who people who identify as either gay, lesbian, or bi-sexual, and have bought makeup in the last 90 days. These people are ages 18-54. Eleven helps MAC optimize their media spend to target specific demo with branded entertainment.

Brand: MAC
Goals: Increase brand awareness
Target Audience:

  • Gay
  • Bi-Sexual
  • Lesbian
  • ages 18-54
  • Bought Makeup In The Last 90 Days