Eleven Home2018-09-21T18:35:00+00:00
Without ElevenWith Eleven

A sales enablement tool to programmatically connect publishers and advertisers for branded content opportunities. 

Eleven enables the advertising and entertainment industries to collaborate on branded entertainment with speed, scale, and efficiency. 

Advertisers

Eleven’s end-to-end solution allows advertisers to work directly with entertainment producers to secure product placements, branded series, custom content, and other forms of  “non-disruptive” inventory at scale.

Publishers

Eleven enables media and entertainment publishers to exponentially increase branded entertainment sales by making it available to advertisers at scale. Just list your inventory, and it’ll be available for advertisers to shop in no time.

Everyone Else

By allowing brands to purchase content instead of commercials, audiences are treated to an uninterrupted, commercial-free entertainment experience.

Having produced and sold various branded content for partners such as Coca-Cola, Chase, Delta and numerous other Fortune 100 companies throughout my career, I can see why Eleven Digital is a game-changer for not only building efficiency throughout the supply process but also creating a win-win scenario for maximizing sales for publishers while ensuring the expectations of advertisers are met.

Coming from the publishing side, Eleven Digital’s data-points would relieve huge hurdles from my sales teams while also ensuring content creators can easily streamline their production to align with brand expectations.

Gene Yarola , Digital marketing Exec (Formerly at Madison Square Garden)

Not Your Father’s Ads

(Because no one likes those anyway)

In a world where ads are being blocked, skipped, or ignored, the best way to reach an audience is to become a part of the entertainment itself. Our technology makes getting branded entertainment a breeze. Take a look at what the end product of these deals looks like below.

Branded Series

Branded Series, or, Branding within series in the form of title sponsorships, branded segments, overlays, sketches, storylines and more – all can be purchased directly from premium publishers via Eleven. 

Product Placement

Whether it’s a passive or active product placement, if a publishers has room to integrate you into their content, you’ll be able to claim that spot right from Eleven. In the example show, those “Eggos” could’ve easily been “Pop-tarts” – Our marketplace solution, 

Branded Podcasts

Eleven works with podcasts as well! Just like their video counterparts, Podcasts can be tapped for both custom content, or integrations within existing content. In the shown example, HBO’s Insecure has tapped Podcasters to create a completely new recaps show, one of the many possibilities we bring. 

Influencer Content

Just like TV shows and Webseries, Influencers and popular content creators also use eleven to source branded entertainment. Our Inventory system allows advertisers to plan influencer content at scale, just like any other media channel. We treat Youtube channels like TV channels.

The Inventory

The video shown is a recent partnership between Old Spice and Complexes “Hot Ones” series. Eleven allows Publishers to itemize integration units as line items like the ones pointed out below.

(The pre/midroll is packaged along with the other line items, but isn’t the main attraction.)

 Eleven drives a more profitable and efficient sales process for branded content.

We’ve taken full advantage of the media landscape to maximize deal flow and bring branded entertainment to the forefront of advertising.

Faster. Better. Stronger.

Think of it like upfronts in a mech suit. Our programmatic sales solution completely eliminates the negotiation process and makes the creative process a breeze with RFP’s, Messaging, and Approval systems built to ensure everyone is on the same page.

Seamless Integrations

Eleven seamlessly integrates into the traditional ecosystem of adtech by utilizing IAB standardized API’s.

Omnichannel Distribution

Eleven’s publishers are offering inventory across virtually any platform you can think of. Youtube, Twitch, IG, Web Apps, OTT, SVODs, Mobile Apps, Podcasts. If there’s content there, you can reach your audiences there too.

Our News

Check out our blog for branded entertainment news, and insider tips and tricks for planning branded entertainment.

Go To Blog

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